Standard Creative Options
Campaigns can use simple image-and-text creative that is easy to produce, easy to update, and sized for app screens.
Banner Creative
Recommended image size for wide placements.
1200 x 628Square Creative
Useful for inline cards, listings, and flexible app surfaces.
1080 x 1080Accepted Images
Common web image formats are supported for managed campaigns.
JPG, PNG, GIF, WebP, SVGAvailable Placement Types
Placements can be matched to campaign goals, whether the goal is broad awareness, event promotion, or driving visits to a business profile or website.
- Home bannerHigh-visibility placement near the main app experience.
- Home inlineNative-feeling campaign slot within content or app modules.
- Business detailContextual placement around local business discovery.
- Events pageUseful for concerts, community events, seasonal promotions, and limited-time offers.
- Splash or featured placementPremium placement opportunities can be planned around special campaigns.
Advertiser Reporting
Reporting is designed to be practical for local advertisers, with simple campaign metrics that show visibility and engagement.
Impressions
See how often campaign creative is served and viewed in eligible placements.
Clicks
Track visits through campaign links, including redirects to advertiser websites or landing pages.
CTR
Review click-through rate to compare creative performance and placement effectiveness.
Interested in advertising with Whatcom Radio?
Contact us for current availability, placement options, creative requirements, and campaign planning.